Copywriting Samples
John Deere Diesel ZTrak™ Brochure
This brochure provides a comprehensive look at the M and R Series Diesel ZTrak Zero-Turn Mowers from John Deere, with an emphasis on the cutting-edge Z998R.
Lawn & Landscape Ad January 2026
A one-page print ad for Lawn & Landscape targeted toward Professional Landscape Contractors.
EQUIP Magazine Full Page Ad 2025
A print ad for the August 2025 issue of EQUIP magazine with messaging focused on the benefits of John Deere Operations Center™ for Professional Landscape Contractors.
PGMS Ad Fall 2025
A half-page print ad for the Fall 2025 issue of the Professional Grounds Management Society (PGMS) publication focused on the seasonal versatility of John Deere 1500 Series TerrainCut™ Front Mowers.
Dealer Postcard
A postcard for John Deere dealers to mail to their customers bringing awareness to parts shopping on Shop.Deere.com.
IBS Catalog 2023
For the International Builder’s Show, I partnered with the in-house graphic designer to create a catalog and pamphlet for our sales team to hand out, and a post-show email they could send to prospective clients.
Firebrands Pro Publication Concept
As Woodland Direct moves towards focusing on its pro partners and more B2B communication, I came up with this concept for a free, value-added publication we could send to our pro clients bi-yearly.
The idea is to produce a seasonally relevant, editorial-style catalog with industry-focused articles, product/brand highlights, professional spotlights, and a selection of Firebrand products throughout. We would use our in-house lifestyle and product photography (pictured throughout this example) for a cohesive brand look and feel, and could pitch ad space to our vendors to cover the production costs.
I worked with our in-house graphic designer to produce this initial layout, then pitched it to our President and VP team. They loved the concept, and we are currently waiting for the Firebrands program to go live before launching the publication.