Copywriting Samples
John Deere 1 Series Sub-Compact Utility Tractors Brochure
This brochure highlights the redesigned 1E 23, 1M 25, and 1R 25 Sub-Compact Utility Tractors from John Deere .
John Deere M and R Diesel ZTrak™ Zero-Turn Mowers Brochure
This brochure highlights the M and R Series Diesel ZTrak Zero-Turn Mowers from John Deere, with an emphasis on the all-new Z998R.
Home & Design Ad 2023
An ad for the award-winning Home & Design Magazine, targeted towards industry pros in the luxury home market.
IBS Catalog 2023
For the International Builder’s Show, I partnered with the in-house graphic designer to create a catalog and pamphlet for our sales team to hand out and a post-show email they could send to prospective clients.
Firebrands Pro Publication Concept
As Woodland Direct moves towards focusing on its pro partners and more B2B communication, I came up with this concept for a free, value-added publication we could send to our pro clients bi-yearly.
The idea is to produce a seasonally relevant, editorial-style catalog with industry-focused articles, product/brand highlights, professional spotlights, and a selection of Firebrand products throughout. We would use our in-house lifestyle and product photography (pictured throughout this example) for a cohesive brand look and feel, and could pitch ad space to our vendors to cover the production costs.
I worked with our in-house graphic designer to produce this initial layout, then pitched it to our President and VP team. They loved the concept, and we are currently waiting for the Firebrands program to go live before launching the publication.
GIE+Expo Catalog 2019
This is a catalog we put together for the GIE+Expo in 2019. Our sales team wanted us to create a quick overview of our product lines and how installers, builders, and contractors could benefit from partnering with us on their clients’ fire projects.