https://www.catherine-morin.com/contact daily 0.75 2024-10-12 https://www.catherine-morin.com/about daily 0.75 2024-10-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About Catherine Morin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg About Catherine Morin https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About Catherine Morin https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/de7e7e74-5622-4a2f-879f-7c0c7586d281/ProfilePic-2.jpg About Catherine Morin Hi, I’m Catherine. Content marketing and copywriting are my jam. After working in the fashion industry as a designer and product merchandiser, I stumbled into content marketing and haven’t looked back. My background in design, merchandising, and branding, coupled with my strength as a creative strategist, has equipped me with the skills needed to produce high-quality, brand-centered content that converts. I have extensive experience writing SEO content that ranks, like articles and blog posts, along with website, product, catalog, and email copy, and managing social media accounts. I’ve also managed teams of four to twenty-five employees throughout my career, with my most recent position being Content Manager for a multi-million-dollar e-commerce company. As a true creative, I enjoy nothing more than ideating, planning, managing, and executing a variety of projects, including written, graphic, and photo content, advertisements, marketing campaigns, and curating social media feeds. Former bosses have called me a creative unicorn for the mix of creativity, vision, and organization I bring to the team. Check out my portfolio of work and get in touch if you’d like to work together. https://www.catherine-morin.com/portfolio daily 1.0 2026-02-04 https://www.catherine-morin.com/portfolio/video-scripts monthly 0.5 2022-07-25 https://www.catherine-morin.com/portfolio/email-marketing-copy monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/f6841694-761f-4712-9d83-89d471e3d19a/WoodlandWelcomeEmail1_01.gif https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/b76ce509-935a-4a00-89ad-c5773bb44027/ProProgram_FullyJourney2_01.jpg https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/8ae63072-f494-4568-9d31-08ceb6d8dd90/2022.Aug_KaleaBaySpotlight_01.jpg https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/494848b8-6ebe-4c0a-bed6-e6731052c4fa/2022.June_SavorySavings_01.jpg https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/e41ab1a9-0288-4246-94d6-e9eb5e81ad6d/2021.December_MaximizeYourFlame_1.jpg https://www.catherine-morin.com/portfolio/trade-shows-events monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/6dcedd4d-1683-4ae3-ba5c-4882bd95805a/Screenshot+2026-02-03+at+11.16.02%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/e9724937-dc59-45c6-be3f-31bc09c0fd24/Screenshot+2026-02-03+at+2.15.49%E2%80%AFPM.png https://www.catherine-morin.com/portfolio/copywriting-samples monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/52e2cad3-23a8-466a-8e9e-2eb628c7f0b9/Screenshot+2026-02-03+at+11.06.29%E2%80%AFAM.png Portfolio - Copywriting - John Deere Diesel ZTrak™ Brochure This brochure provides a comprehensive look at the M and R Series Diesel ZTrak Zero-Turn Mowers from John Deere, with an emphasis on the cutting-edge Z998R. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/3ba5f8c2-de1b-4118-bc65-6d8c3dd6d3df/Screenshot+2026-02-03+at+2.36.57%E2%80%AFPM.png Portfolio - Copywriting - Lawn & Landscape Ad January 2026 A one-page print ad for Lawn & Landscape targeted toward Professional Landscape Contractors. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/04a5f2f9-6880-497b-b67c-323b396b54f1/Screenshot+2026-02-04+at+9.36.56%E2%80%AFAM.png Portfolio - Copywriting - EQUIP Magazine Full Page Ad 2025 A print ad for the August 2025 issue of EQUIP magazine with messaging focused on the benefits of John Deere Operations Center™ for Professional Landscape Contractors. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/b53bb651-bdd7-4ac3-8854-ac7b63a6454c/7411059+PGMS+PLC+Ad.jpg Portfolio - Copywriting - PGMS Ad Fall 2025 A half-page print ad for the Fall 2025 issue of the Professional Grounds Management Society (PGMS) publication focused on the seasonal versatility of John Deere 1500 Series TerrainCut™ Front Mowers. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/892a3e38-a90c-41f4-ba2a-a8f420949454/Screenshot+2026-02-03+at+4.43.19%E2%80%AFPM.png Portfolio - Copywriting - Dealer Postcard A postcard for John Deere dealers to mail to their customers bringing awareness to parts shopping on Shop.Deere.com. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/800c1313-4f33-4d35-bc63-acc30a992c3a/2023IBSCatalog_Cover.jpg Portfolio - Copywriting - IBS Catalog 2023 For the International Builder’s Show, I partnered with the in-house graphic designer to create a catalog and pamphlet for our sales team to hand out, and a post-show email they could send to prospective clients. https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/d678935b-aa26-402a-b094-e2f46966d922/ProPub_Draft1_Cover.png Portfolio - Copywriting - Firebrands Pro Publication Concept As Woodland Direct moves towards focusing on its pro partners and more B2B communication, I came up with this concept for a free, value-added publication we could send to our pro clients bi-yearly. The idea is to produce a seasonally relevant, editorial-style catalog with industry-focused articles, product/brand highlights, professional spotlights, and a selection of Firebrand products throughout. We would use our in-house lifestyle and product photography (pictured throughout this example) for a cohesive brand look and feel, and could pitch ad space to our vendors to cover the production costs. I worked with our in-house graphic designer to produce this initial layout, then pitched it to our President and VP team. They loved the concept, and we are currently waiting for the Firebrands program to go live before launching the publication. https://www.catherine-morin.com/portfolio/style-guides monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/acf71424-a18f-49ac-82b5-dab2007c7883/2022_Email_StyleGuide-Cover.jpg https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/d6d25172-5e2a-4189-867a-2f4e0b35790e/WD-BrandingGuidelines-Cover.png https://images.squarespace-cdn.com/content/v1/622561cead57540919d716f8/39f28292-fd1c-4dbf-b87c-f8d808448f71/WD_BrandIdentity-Cover.png https://www.catherine-morin.com/portfolio/content-writing-samples monthly 0.5 2023-05-10